Managing a Global Franchise System in the “New” World

The world as we knew it changed drastically with the outbreak of COVID-19. Although nobody knows what the future will bring, most would agree that it will be different, as the impact to both businesses and personal lives has been significant – globally. Continued change in consumer behavior, industries’ structure and competitive landscapes across the global economy are to be expected. The speed and nature of change will depend on many factors, particularly medical advances. W