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Beware of an opportunistic approach to international development

If you’re looking to expand your brand overseas right now, consider these key factors when developing your strategic road map. International expansion offers an attractive growth vehicle for many franchised concepts. Even if your home market is a sizeable one, like the U.S.A., it still represents only a fraction of the global economy. As they say, it’s a big world out there. Furthermore, advances in communications and technology have made it easier than ever to expand interna